Product Red (styled (PRODUCT)RED) is a for-profit brand which is licensed to partner companies such as American Express, Apple Inc., Converse, Motorola, Gap and Giorgio Armani.

It is an initiative begun by U2's frontman, Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Bobby Shriver has been announced as the CEO of Product Red, whilst Bono is currently an active public spokesperson for the brand.

Each partner company creates a product with the Product Red logo. In return for the opportunity to increase their own revenue through the Product Red products they sell, a percentage of the profit is given to the Global Fund.

The main principles of the Product Red are:

To expand opportunities for the people of Africa

To respect its employees and ask its partners to do the same with their employees and the people who help make their products or deliver their services

To promote HIV/AIDS workplace policies and practices

To see the power of a community mobilized for hope, health and progress

To ask its partners to uphold the same principles

The 2nd Product Red Special Edition, guest designed by Giorgio Armani

American Express Red Card.

Gap is selling a line of clothing including a T-shirt made in the African country of Lesotho from African-grown cotton.

Converse is selling a shoe made from African mud-cloth.

Giorgio Armani has announced wrap-around sunglasses with the Product Red logo.

Motorola has announced special editions of their SLVR and RAZR mobile phones, with a 50% profit of each purchase going to the Global Fund. The Red RAZR was first launched with service by Sprint in November of 2006

The Independent newspaper is in partnership with Product Red.

The Hotel Café tour is presented by MySpace and Product Red.


Apple Inc. has released a special edition iPod nano with a Product Red theme, as well as a Red $25 iTunes gift card

NEED magazine is in partnership with Product Red.

Gap has shirts, bracelets, neclaces, pins, and candles where 50% of the proceeds go to help prevent HIV/ AIDS in Africa.

ref: www.joinred.com

www.joinred.com